Create your first feature flag

What's a feature flag?

Feature flags let you enable certain functionalities for certain users. Using conditions based on company and user attributes, you can target specific groups of users and conditionally enable a feature for them. By using rollout percentages you can roll the feature out to only a certain percentage of companies in the group.

Get started

  1. Navigate to Flags and click the New feature flag button

  2. Enter a feature flag key which you will use to refer to the feature flag from code.

Set targeting rules

Segment rules

Segment rules are used for targeting repeatable segments of customers. Any company in the segment you choose has access to the feature flag.

Context rules

Context rules let you define a set of one-off conditions without creating a segment. Additionally, you set targeting rules based on non-company data like or similar.

You can use the following data and operators to build conditions:

Data available for conditions:

  • Company attributes

    • Company ID

    • Company name

    • Any user-defined custom attributes

  • User attributes

    • User ID

    • Email

    • Any user-defined custom attributes

  • Segments

    • Existing segments created in the Companies tab that don’t use First seen, Last seen, or Feature metrics filters.

  • Other context

    • Other information that is not dependent on a company or user, like an event ID

    • Example:

      • You can supply eventID in the other context. Then, you create a context rule that only enables a feature flag when your users are in the context of a specific event with the given event ID.


  • Any

    • Is

    • Is not

    • Has any value

    • Has no value

  • Text

    • Contains

    • Does not contain

  • List

    • Is any of

    • Is not any of

  • Number

    • Less than

    • Greater than

  • Boolean

    • Is true

    • Is false

  • Date

    • Less than X days ago

    • More than X days ago


Here are a few examples of targeting conditions you can express:

  • Target companies with Company IDs 1 and 2: IS ANY OF [1,2]

  • Give access to newly created companies: company.created LESS THAN [30] DAYS AGO

  • Give access to users with the manager role at all companies: user.role IS [manager]

Specify rollout percentage

Select a rollout percentage (default value: 100%) to give access to a percentage of companies that match the targeting rules.

Specifying 0% will not enable the feature flag for anyone.

Rollout percentages

Rollout percentages are stable. If the initial rollout percentage is 1% and you roll it out to 100% before rolling it back to 1%, the companies found in the 1% rollout will be the same.

However, companies within the rollout percentages aren’t consistent across different feature flags.


You have rolled out Feature Flag A and Feature Flag B to 10% of the Beta User segment.

The companies within the Beta User segment with access to Feature Flag A and Feature Flag B will not be the same.

Setting multiple targeting rules

You can create as many targeting rules as you like. Rules are made up of individual conditions.

Companies will get access to your feature flag if they meet the criteria of any of the targeting rules. For a rule to match, they must meet all the conditions of that rule. In other words, there’s an OR between the rules and an AND between the conditions.


You can give access to 100% of the companies in the Beta customers segment AND 1% in the All companies segment.


Apply different targeting rules to distinct environments. You can switch between environments by clicking the Edit in [Environment] button.

The default environment is Production.


You give access to 100% of companies in the Dev companies segment in the Development environment when creating the feature.

In the Staging environment, roll out the feature to 100% of companies in the Internal segment, giving access to everyone in your organization so you can conduct QA testing, as well as to a specific partner who prefers to test new features before they are rolled out with a Company ID context rule.

After the initial QA testing in the Staging environment, you roll out the feature flag to 30% of companies within the Beta customers segment in the Production environment.

First, set up a Bucket SDK for your language and framework. Find the supported languages here.

Then, go to Releases and select the Choose a flag dropdown.

Rolling back feature flags

See past targeting rules and roll back to past rules in the Change history tab. Find the past version you’d like to revert to and click the Rollback button to reimplement past targeting rules.

Targeting rules that use segment rules are linked to the current version of the segment even if you roll back to a previous version of the flag rules.


The Beta customers segment contains 40 companies. Version #1 of the Huddles feature flag targeted 25% of companies in the Beta customers segment (10 companies) on January 1st.

On January 15th, you add 20 more companies to the Beta customers segment (60 companies).

On January 20th, Version #2 of the Huddles feature flag targets 50% of companies in the Beta customers segment (30 companies).

The next day, you roll it back to Version #1. Since the Beta customers segment now contains 60 companies, the feature flag will be available to 15 companies rather than 10 companies.

Other settings

In the Settings tab, you can do the following:

  • Add or update the feature flag description

  • Enable Slack notifications when the flag version changes

  • Delete the feature flag

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